SEMI Appoints Julie Rogers Executive Director of the ESD Alliance

SEMI has appointed Julie Rogers as Executive Director of the Electronic System Design Alliance (ESDA), a SEMI Technology Community.

Rogers replaces Robert P. Smith, who has moved into an advisory role after serving as Executive Director for 11 years.

“Julie’s leadership, industry insight, and collaborative approach will bring fresh energy and new ideas to strengthen the ESD Alliance and deliver even greater value to our global members,” said Ajit Manocha, President and CEO, SEMI. “Her longstanding tenure with SEMI and the ESDA has given her a deep understanding of our members’ needs and the evolving semiconductor industry landscape. We extend our gratitude to Bob Smith for his leadership as Executive Director over the past 11 years and look forward to his continued support as an ESDA advisor.”

In her new position, Rogers will lead global programs supporting the electronic design automation (EDA) and semiconductor ecosystem. 

She will oversee strategy, member initiatives, and high-impact events that connect EDA leaders, semiconductor companies, and system designers. 

Rogers brings over 30 years of experience driving growth, visibility, and alignment across complex, highly technical markets. She is widely recognized for her leadership in driving industry collaboration, technical conferences, executive engagement, and ecosystem development. 

Over the past decade, she served as Director of Marketing and Operations for ESDA, with over seven years as Director of Marketing for SEMI Americas, where she led integrated marketing campaigns, digital strategy, member development, brand advancement, media trades, and public relations efforts.

The Electronic System Design (ESD) Alliance, a SEMI Technology Community, is the central voice to communicate and promote the value of the semiconductor design ecosystem as a vital component of the global electronics industry.